How Elon Musk will rebuild Twitter into a successful company.

Jeff McMorris
4 min readNov 4, 2022

There are a lot of negative articles on Elon Musk’s Twitter acquisition. Unfortunately most of these articles are very shallow and have almost no understanding of Elon Musk or Twitter. They don’t understand how Musk thinks and works through problems.

However if we look at how he runs his other companies and what he has said in interviews, I think we can get a good idea of where Musk might ultimately take Twitter.

First Musk has stated in many interviews that Tesla’s job is to build the Machine…

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