Maybe think of it as a ticket to anywhere. Most reviewers said the sports demo, the Alicia Keys demo, sitting on top of the mountain scenes were amazing and actually made them feel like they were there. No one thinks twice about shelling out money for various events like this. Tickets these days are usually 100’s to thousands plus. What if you could sit front row center at any concert or sporting event for a few bucks instead… I think Apple will sell tons of these as soon as people get a 30 min demo.